Comme des Garçons French for "like boys", is a Japanese fashion label headed by Rei Kawakubo, who is also its sole owner. Comme des Garçons has a dozen boutiques and approximately 200 vendors around the world, with flagship stores in aoyama tokyo's high fashion district, as well as place vendome in parish. The store's location is as important as its innovative design and merchandise. ''We wanted to move because it is uncharted territory,'' says Joffe. ''It is an expression of our Gypsy spirit.'' The store I have decided to look at is their boutique in Chelsea, New York.
The outside of the boutique is really different to normal clothes shops because it doesn’t have any windows; its entrance is like a tunnel through a wall. If I were to walk past it I wouldn’t know it was a boutique because there is no sign outside to let me know. The entrance is unique because when you go through in towards the boutique there is a tight space but when you enter its unexpected, it magical.
The clothes are displayed in a traditional way. Colour coordinated, very neat and well organised. The space reminds me of a gallery exhibition space. The space is open and it is very white and brightly lit up. The space is empty and minimal. They work together with its posh expensive exclusive spaced out and there isn’t a lot of clothing. The more the expensive the garment the more space it needs in the shop. These garments feel exclusive and limited. This gives you the opportunity to have a good look. The space is very free and you have the freedom to move around. The changing rooms are big spaces. When you look at the pictures it looks like a new hospital, the space offers a clinical but warm feeling.
http://www.style.com/fashionshows/review/F2009RTW-ISMIYAKE/
http://en.wikipedia.org/wiki/Comme_des_Gar%C3%A7ons
http://www.answers.com/topic/issey-miyake#ixzz1Bxhy098R
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